I traveled to San Francisco and Sonoma County, the heart of the California wine region, to find out how business was holding up during the recession. I interviewed the president of an international wine making and distributing company, the CEO of a small boutique winery, a biodynamic winemaker, a psychologist, a wine shop owner, a bartender and numerous consumers. Turns out that in spite of — or because of — tough economic times, wine drinkers are refusing to give up their indulgence. However, they are flocking to cheaper bottles, a trend I heard echoed in my conversations and backed up by a recent Nielson ratings report. Many consumers say that the newly popular price point category of $7-$10 bottles offers wines that taste great.

The video, which was reported, filmed and edited by Elsa Butler, covers the boom in affordable wine sales.


One response to “ABOUT THIS STORY

  1. joanna mcmenimen

    i thought the video was great. very informative and educational. the part about the private label model that a lot of vintners are turning to is very interesting.

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